Beer News, Hefeweizen, News, Radeberger

Radeberger Introduces Schofferhofer Pomegranate

NORWALK, Conn., Dec. 12, 2017 — Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe in Germany, the leading German brewing group, today announced its latest innovation in beer – Schöfferhofer Pomegranate – the world’s first Hefeweizen pomegranate beer.

A deliciously refreshing beverage option, Schöfferhofer Pomegranate is the latest line extension from Schöfferhofer, made of 50% authentic unfiltered German Hefeweizen and 50% pomegranate juice, and an alcohol by volume (ABV) of 2.5% for a crisp taste that’s easy to drink. Schöfferhofer Pomegranate follows the widely successful Schöfferhofer Grapefruit product to market, which has enjoyed tremendous growth since its debut in 2014, and is now available nationwide at grocery, c-stores and off-premise retail locations, as well as on-draught at restaurants and bars.

Schöfferhofer Pomegranate will be exclusively offered in 6-pack bottles to off-trade locations in the Pacific Northwest region, including Oregon, Washington and Utah beginning in January, 2018. This is the first time this beer is available in bottles; it is currently being served on-draught at Walt Disney World’s Epcot World Showcase, in the country of Germany, where park-goers have been enjoying the beer since earlier this year.

“We set out to meet the increasing consumer demand for more delicious, low alcohol options as evidenced by Schöfferhofer Grapefruit, and we’re excited about our latest innovation – Schöfferhofer Pomegranate,” said Armin Buehler, head of marketing of Radeberger Gruppe USA. “The Pacific Northwest region is known for its adventurous culinary and lifestyle scene, and we’re excited to introduce this product to this area as a test market before rolling it out nationwide.”

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